0-12 Months

Introducing Palm Pals Pink Diamond soft toy, the latest addition to Aurora's most popular Palm Pals Collection. This soft toy is a pink-coloured ...

Introducing Palm Pals Alice Sapphire soft toy, the latest addition to Aurora's most popular Palm Pals Collection. This soft toy is a blue-coloure...

Introducing the Palm Pals Shelby Snail soft toy, the latest addition to Aurora's popular Palm Pals Collection. This adorable Shelby Snail is a pi...

Introducing the Palm Pals Fallon Flower soft toy, the latest addition to Aurora's popular Palm Pals Collection. Fallon is known as the best flowe...

Meet the Palm Pals Kai Praying Mantis soft toy, from Aurora's beloved Palm Pals Collection. This cute green plush mantis is filled with beans and...

Full of sensory delight, these soft-textured, easy-grip, easy-to catch set of balls are a perfect first ball for little ones. Baby will appreciat...

Mary Meyer went soft! Soft fabric and soft colours adorn the newest Mary Meyer Baby character, a baby friendly fox. This new lovey puppet is both...

Introduce your little one to the enchanting world of Harry Potter with the cuddly Harry Potter soft toy! Sure to capture the hearts of babies and...

Introduce your little one to the enchanting world of Harry Potter with this magical ring rattle! Perfectly sized for small hands, the super soft ...

Introduce your little one to the enchanting world of Beatrix Potter with the Peter Rabbit Activity Spiral from Rainbow Designs. This delightful t...

How many will he eat today? Little ones will love this brightly illustrated book as they learn to count up to five with The Very Hungry Caterpillar...

The Hedwig Ring Rattle is a charming sensory toy inspired by Harry Potter's beloved owl, Hedwig. Designed for newborns, this delightful rattle co...

The Very Hungry Caterpillar Teether Rattle is a delightful baby toy inspired by Eric Carle's beloved character. This soft, plush rattle features ...

Keel Toys Keeleco Octopus is a soft and cuddly plush toy made from sustainable materials. Standing at 25cm tall, this eco-friendly Octopus is par...

Keel Toys Keeleco Rhino is a soft and cuddly plush toy made from sustainable materials. Standing at 25cm tall, this eco-friendly Rhino is part of...

Keel Toys Keeleco Hunting Dog is a soft and cuddly plush toy made from sustainable materials. Standing at 18cm tall, this eco-friendly Hunting Do...

Keel Toys Keeleco Orangutan is a soft and cuddly plush toy made from sustainable materials. Standing at 27cm tall, this eco-friendly Orangutan is...

Keel Toys Keeleco Meerkat is a soft and cuddly plush toy made from sustainable materials. Standing at 30cm tall, this eco-friendly Meerkat is part ...

Keel Toys Keeleco Tree Frog is a soft and cuddly plush toy made from sustainable materials. At 15cm, this eco-friendly Tree Frog is part of the K...

Introducing the Palm Pals Crisp Red Apple soft toy, the latest addition to Aurora's popular Palm Pals Collection. This vibrant red apple features...

A colourful teething ring with multiple textures! Featuring several soft parts to nibble with a variety of textures (rounded dots, ribbed surfa...

Introducing the Sophie La Girafe Soft Maracas Rattle, a delightful companion fostering a sensory journey like no other. Designed with lightweig...

Sophie La Girafe is the perfect teething aid for your baby. She is flexible and has many parts for your newborn baby to chew on, perfect for so...

This cute Palm Pals Lady Spaniel Dog Soft Toy fits into the palm of your hand, she is full of beans which makes her super soft and cuddly. Lady...

Adorable Palm Pals Chutney Cheetah plush has a traditional cheetah pattern of golden brown colour with black spots and is filled with beans. It...

Meet Palm Pals Chatty Mouse Soft Toy, Chatty’s dream has always been to motivate and help others through their toughest challenges. With all the ...

Meet Luxe Boutique Amelia Unicorn Soft Toy, it is a cute unicorn and the newest member of the Luxe Boutique range. Like an pretty unicorn, this c...

Meet Luxe Boutique Orla Elephant Soft Toy, it is a cute elephant and the newest member of the luxe boutique range. Like a real elephant, this L...

Meet Luxe Boutique Kit Fox Soft Toy, it is a cute fox and the newest member of the Luxe Boutique range. Like a real fox, this Kit fox soft toy ha...

Say hello to your sweetest new sidekick – Palm Pals Juicy Strawberry Clip-On! Bursting with charm, this adorable Palm Pals Juicy Strawberry Cli...

Meet Luxe Boutique Azari Rhino Soft Toy, it is a cute Rhino and the newest member of the Luxe Boutique range. Like a real Rhino, this grey-colo...

Embark on a Sensory Safari. Discover a captivating realm where touch and sight blend seamlessly on this ultra-soft playmat. The rich tapestry of te...

Get ready for a hassle-free and fun outdoor adventure with Taf Toys Outdoors Kit! This kit includes everything you need to keep your little one...

'Time to Play Peter!', this adorable Peter Rabbit soft toy is ready to head out on adventures but he's also super soft, and loves a big squeezy...

Experience the joy of swinging and swaying with the PAW Patrol Fast Folding Toddler Swing! This swing offers a delightful blend of entertainment an...

This highly versatile 2-in-1 swing from Hedstrom, easily converts from a toddler swing into a junior swing. Features a high back, chunky blow-mou...

• Beautiful Disney Classic Pooh Hundred Acre Wood Piglet Ring Rattle! • 12cm long plush is made from the softest high-quality fabrics and has ...