0-12 Months

Wrap your little one in warmth and sweetness with the Guess How Much I Love You Toy and Muslin Set, a bundle that's as heartwarming as the stor...

Dive into a world of enchantment with the mesmerizing Sea Sparkles Melody Mermaid! A standout member of Aurora’s fabulous Sea Sparkles collecti...

Create your own underwater adventures with Serena, a beautiful member of Aurora’s fabulous Sea Sparkles collection. Expertly made with exquisit...

Dive into a world of enchantment with the mesmerizing Sea Sparkles Aqua Mermaid soft toy. Her tail is made of a beautiful pink-coloured tie-dyed fa...

Dive into a world of enchantment with the mesmerizing Sea Sparkles Aqua Mermaid soft toy. Her tail is made of a beautiful multi-colored-coloure...

Dive into a world of enchantment with the mesmerizing Sea Sparkles Aqua Mermaid soft toy. Her tail is made of a beautiful blue-coloured tie-dye...

Dive into a world of enchantment with the mesmerizing Sea Sparkles Aqua Mermaid soft toy. Her tail is made of a beautiful blue-coloured tie-dyed ...

Joining Zog, the young, warm-hearted Dragon on his quest to learn the Dragon trade, is his friend from class Green Dragon with beautiful fluffy w...

We all know The Gruffalo from the best-selling children's picture book, The Gruffalo, written by Julia Donaldson and illustrated by Axel Sche...

Essie Coffee Cup is as zany as they come, always brimming with bubbling energy thanks to her endless supply of coffee. With a splash of whimsy in e...

Hedgie is a hero hidden behind his tiny spikes. Set on making a change in the world, he is looking for a sidekick to save the day! Hedgie Hedgeho...

Gallop likes to mosey through life without standing out. He enjoys the simple things in life, so Gallop has nothing more than his free spirit...

Always pumped and perpetually excited, Trixi Cereal is the spark that lights up every morning, no matter how early. She has a burst of energy t...

Nibbles is a joker who helps out the pals who have a hard time with his funny jokes. Their goal is to make sure that their pals are never sad. ...

When you're in need of a pal to focus and plan things out perfectly, no one can out do Cordial! Caring and always on point, Cordial is THE cher...

Inspired by her iconic scent, Yuzu is proud of her self-named, best-smelling perfume line. Her next goal is to travel and be inspired by aromas...

When Nutmeg wants to try something new, they become a master in it. Nutmeg knows how to fly a plane, play chess, and enjoys hosting dinners to ...

Foodie by nature, Bamboo loves to snack 24/7! Trust in her 5-star reviews, Bamboo knows the best spots in town. Bamboo Panda is an adorable plu...

There's no better feeling than your heart beating faster than a rocket ship, or at least that's what Cosmo says. She is a firm believer in reac...

Kimber has a fun loving personality that is adored by everyone. She will greet you as if she has known you for years. Take her anywhere with you an...

Introducing The Mouse Palm Pals - a soft and cuddly mouse plush based on the beloved mouse character from the best-selling children's picture b...

Sprinkle Ice Cream is the master of sweets, always whipping up the most delightful desserts to treat himself and his pals. With a philosophy that a...

Baby can tap out a tune at home or on the go with the Laugh & Learn Puppy’s Piano learning toy from Fisher-Price. This electronic toy piano...

This cute Palm Pals Tomas BLT soft toy is perfection in the palm of your hand, and is full of beans which makes it super soft and cuddly. Tomas B...

Keep little hands busy with this set of 2 newborn activity toys inspired by classic Fisher-Price toys. The Fisher-Price Corn Popper Rattle take...

Get baby’s motor skill development poppin’ with the Corn Popper Vehicle from Fisher-Price! Inspired by our classic push toy, this activity toy...

This Sensory Sounds High Chair Toy from Fisher-Price features a variety of sensory-engaging activities to keep your baby busy with skill-build...

The Prop 'n Go Portable Mirror from Fisher-Price helps keep your newborn engaged in developmental play at home or wherever you go! This friendl...

Introduce little ones to interactive learning with the Fisher-Price Laugh & Learn Streaming Remote! This electronic toy encourages pretend ...

Keep little ones engaged on the go with the Fisher-Price Laugh & Learn Travel Lanyard! This fabric lanyard features 4 travel-themed toys th...

Say hello to the Edushape Textured Pop Blocks, a colourful collection of 10 interlinking and tactile cubes that can be used from birth. With a ...

Baby can start playtime with a fresh brew of their own with the Laugh & Learn Wake Up & Learn Coffee Mug from Fisher-Price. Featuring col...

This super soft ring rattle featuring the endearing Flopsy Bunny, from the classic Beatrix Potter tales, makes the perfect first toy for any ba...

Snuggle up with Spot at bedtime, story time or take him out and about for some fun filled adventures! The super soft and incredibly cuddly 16c...

He's still very hungry! Based on the classic character from the much-loved Eric Carle picture book, this super soft toy is the perfect cuddly...

Share bedtime cuddles with Peter Rabbit! Soothe your little one to sleep with music, lights and a cuddle from Peter with the Bedtime Cuddles so...

Ring ring! It's Britain's best loved Bear! Sporting his signature red felt hat, wellington boots and blue duffle coat with real toggles, this s...

This bear nestled in a square of softness will be the best companion for cuddling baby. Made of recycled materials and stuffing from plastic bo...

This simple, delicate Tendresse doll will soon be your baby's favourite bedtime companion. With her beautiful stardust-print dress and cute lit...

This rabbit enveloped in a square of softness will be baby's favourite companion. Made of recycled materials and stuffing from plastic bottles, t...

Baby Mimosa will conquer your heart! It is a charming and soft fabric doll, ideal as a cuddly toy or baby's first doll. This delicate 25cm brow...

The Chloe Doll from Kaloo's Tendresse collection is a delightful soft toy designed to be a comforting companion for young children. Standing at 25c...

Introducing Palm Pals Prickles Cactus soft toy, the latest addition to Aurora's most popular Palm Pals Collection. Prickles, is one smart succule...

Wallace & Gromit has been a family favourite for over 30 years, since their first adventure, A Close Shave. This gorgeous Gromit soft toy, ba...

Colson Hot Dog is not your average snack – he’s a cheeky little plush that loves to wiggle his way into your arms! With his soft bun, playful e...

Introducing the Palm Pals Cliff Travel Cup Soft Toy, the latest addition to Aurora's popular Palm Pals Collection. This adorable blue-coloured ...