Baby & Toddler under £10

Jelly Blox are a unique building system featuring soft, safe, sensory construction that kids can squeeze, stretch, and squish for endless hours...

Mr. Happy has a bright yellow, soft body perfect for cuddles. Big, cheerful smile and sparkling eyes. Arms are wide open. Iconic Mr. Men logo s...

The Rebecca Rabbit TY Beanie Baby is a charming, officially licensed plush toy from the Peppa Pig universe. Standing approximately 7 inches tall,...

Join Bluey, Bandit, Bingo and Chilli as you piece together these four, bright and colourful jigsaw puzzles. Starting with a 2 piece puzzle and ...

Say hello to Palm Pals Zorg Green Alien soft toy, the newest star in Aurora’s cherished Palm Pals Collection! Featuring a striking purple body an...

Say hello to Palm Pals Silly Alien soft toy, the latest gem in Aurora’s cherished Palm Pals Collection! This charming pink alien with captivating w...

Branch out at bathtime with this unbe-leaf-ably cheeky Pop-Up Cactus! Dip its base into the water and watch the cactus spring out, surprising y...

The Frog Life Cycle Layer Puzzle is a fun educational game for curious kids to get to grips with the animal life cycle. Busy little hands can p...

Our Organic Face Tab Paints are made with naturally derived mica, butter, and food-grade colours. Specially formulated to improve the hand-eye ...

Capture a wild world of faces and feelings with the Photo Fun Play-Doh starter set! The pretend camera squeezes flat Play-Doh strips to look like...

These Color'Peps jumbo coloured pencils come in 12 bright colours and have soft and break-resistant lead with a 5mm wide diameter for great cove...

Keep a beautiful collection in bloom all year round with the Keeleco Botanical Garden 14cm Assorted Plush range. Made from super-soft velvet fabr...

Open up a world of creativity with the Play-Doh Single Can in Orange. This 85g can of soft, squishy Play-Doh compound is perfect for shaping, r...

Meet Flop from the Bing Cuddle Bean Soft Toys collection! This lovable plush toy brings Flop, Bing’s loyal and caring companion, to life for litt...

Bring the mischievous Experiment 626 to bath time or display with the Disney Duckalooz Stitch figure! Part of the fun Duckalooz series by Just Play...

Add a classic Pokémon item to your collection with the cuddly 5” Great Ball Plush! Designed in the iconic blue, red, and white colour scheme, thi...

The TY Loxie Axolotl Beanie Bellies plush is a soft and cuddly 14cm stuffed toy designed with bright colours and a highly tactile fabric that mak...

This cute Palm Pals Lucian Wolf soft toy fits into the palm of your hand, this is full of beans which makes it super soft and cuddly. Lucian Wolf...

Ty Beanies Peppa Pig George is based on a favourite character from the hugely popular Peppa Pig TV show. George is Peppa Pig's younger brother....

The Bio Play Bioplastic Dump Truck is an eco-friendly, sustainable toy designed for toddlers and young children, typically recommended for ages...

Bring home this adorable 25cm Capybara plush toy with a cute turtle backpack! Made from high-quality, eco-friendly plush materials, it’s soft t...

Bring playtime to life with this adorable Bing and friends figure set! Featuring popular characters such as Bing and Charlie, these chunky figure...

Unleash creative fun with the Play-Doh 8-pack assortment! This classic set includes eight vibrant colours of soft, mouldable dough — perfect fo...

Dinosaur fans will love hatching this fun Jurassic World Dino Egg soft toy! Each surprise egg hides a super‑soft, highly detailed plush dinosau...

Ty Squishy Beanies Charlie the Axolotl is a 10-inch plush featuring a soft pastel blue, squishy, and round body perfect for cuddling. This plus...

Alex Bath Fishing in the Tub transforms ordinary bath time into an exciting fishing adventure, designed to delight children and encourage engaging ...

Brighten your day with the Vivi Rainbow Clip-On! Bursting with soft pastel hues and a cheerful embroidered smile, this positive little plush is...