Baby & Toddler under £10

The Letters Train Polar 'I' is the perfect first step in creating a personalised name train or learning the alphabet through hands-on play. Craft...

Celebrate a magical Disney milestone with this adorable Winnie the Pooh 100 Commemorative Plush Keychain. Made from soft, textured fabrics, this ...

Open up a world of creativity with the Play-Doh Single Can in Orange. This 85g can of soft, squishy Play-Doh compound is perfect for shaping, r...

The Letters Train Polar 'E' is the perfect first step in creating a personalised name train or learning the alphabet through hands-on play. Cra...

Add a classic Pokémon item to your collection with the cuddly 5” Great Ball Plush! Designed in the iconic blue, red, and white colour scheme, thi...

Discover the colourful world of creativity with Peppa Pig and the Noris junior range from Staedtler. These bright, cheerful crayons are specially...

Discover the colourful world of creativity with Peppa Pig and the Noris Junior range from Staedtler. These bold and cheerful crayons are speciall...

Ty Beanies Peppa Pig George is based on a favourite character from the hugely popular Peppa Pig TV show. George is Peppa Pig's younger brother....

The Bio Play Bioplastic Dump Truck is an eco-friendly, sustainable toy designed for toddlers and young children, typically recommended for ages...

Bring playtime to life with this adorable Bing and friends figure set! Featuring popular characters such as Bing and Charlie, these chunky figure...

Bing fans will love this adorable Little Library collection featuring four mini board books packed inside a colourful slipcase. Perfect for early...

Unleash creative fun with the Play-Doh 8-pack assortment! This classic set includes eight vibrant colours of soft, mouldable dough — perfect fo...

Wakanda’s legendary hero arrives in adorable plush form with this Black Panther soft toy. Perfect for Marvel fans and collectors alike, this of...

Dinosaur fans will love hatching this fun Jurassic World Dino Egg soft toy! Each surprise egg hides a super‑soft, highly detailed plush dinosau...

The Fisher-Price Easy Grasp Baby Rattle JHB62 is a colourful first toy designed to support your baby’s early sensory and motor skill developmen...

Alex Bath Fishing in the Tub transforms ordinary bath time into an exciting fishing adventure, designed to delight children and encourage engaging ...

Meet Sandy Watermelon, a charming Palm Pals Clip-On with an affinity for craving collection. Featuring delightfully detailed red and green colour...

In his hard drive, Gadget has stored every solution to turn any bad day around! Programmed to be the most optimized Palm Pal, Gadget won't power do...

This compact Bing soft plush fits snugly in little hands, making it ideal for on-the-go cuddles and easy carrying wherever your child's adventu...

What’s inside Spike’s shell? Colourful fabric tissues that are ready for fine motor fun! Children pinch, pull, and stuff their way to new fine moto...

A sweet and squishy little plush with a fun heart-themed design! Tangy Heart Boba is perfect for cuddles or as a cute desk buddy. Made with sof...

Jelly Blox are a unique building system featuring soft, safe, sensory construction that kids can squeeze, stretch, and squish for endless hours...

Made with extra soft fabric, this Bluey plush toy is instantly recognisable children's television character and is perfect for kids to cuddle and...

This cute Palm Pals Tiny Turtle soft toy is perfection in the palm of your hand, and is full of beans which makes it super soft and cuddly. Tiny ...

Introducing the Palm Pals Mars Rocket Ship Soft Toy, the latest addition to Aurora's popular Palm Pals Collection. This adorable blue and red-c...

This cute Palm Pals Chilly Penguin Soft Toy fits into the palm of your hand, full of beans which makes it super soft and cuddly. Palm Pals Chilly...

Palm Pals Meow Kitty soft toy fits perfectly in the palm of the hand, she is full of beans which makes her super soft and squishy. Her fur is dar...

The Letters Train Polar 'R' is the perfect first step in creating a personalised name train or learning the alphabet through hands-on play. Cra...

Beanie Boos Noodles is ready to have some fun with you, chasing butterflies in the wind. His curly golden locks are soft and bright, shiny gold...

Belle Strawberry Cow is as sweet as can be, with her pink strawberry spots and a soft, snuggly body made for endless hugs. She’s a delightful ble...

Inspired by Roger Hargreaves' beloved Mr. Men collection, stumble into a world of adventure with the Mr. Bump Plush Keyring! Featuring Mr. Bump...

Playtime just got brighter with Pink & Yellow Butter! Kids can stretch, swirl and mould their creations with this soft, cloud-like dough that’s...

Build a charming turtle figure with this air-dry clay kit! Kids can mould, shape, and decorate their turtle, which will harden naturally for displa...

Create beautiful flower figures with this air-dry clay set! Kids can craft and display their colorful flower designs. • Includes colorful air-dry c...

Meet Toby Teacup, the cutest little cup you’ll ever cuddle! This 5-inch Palm Pal is full of personality, with a happy smile and pastel design t...

This cute Palm Pals Summer Cloud soft toy fits into the palm of your hand, full of beans which makes it super soft and cuddly. Summer Cloud's bod...

Say hello to Palm Pals Celene Moon Soft Toy, the newest star in Aurora’s cherished Palm Pals Collection! Featuring a striking grey body with an i...

Say hello to the Palm Pals Penny Mae Spider soft toy, the latest gem in Aurora’s beloved Palm Pals Collection. This charming black spider is ador...