Baby & Toddler under £10

This compact Bing soft plush fits snugly in little hands, making it ideal for on-the-go cuddles and easy carrying wherever your child's adventu...

What’s inside Spike’s shell? Colourful fabric tissues that are ready for fine motor fun! Children pinch, pull, and stuff their way to new fine moto...

A sweet and squishy little plush with a fun heart-themed design! Tangy Heart Boba is perfect for cuddles or as a cute desk buddy. Made with sof...

Jelly Blox are a unique building system featuring soft, safe, sensory construction that kids can squeeze, stretch, and squish for endless hours o...

Made with extra soft fabric, this Bluey plush toy is instantly recognisable children's television character and is perfect for kids to cuddle and...

The Baby Annabell Nappies 5 Pack is a practical and essential accessory set designed for use with Baby Annabell dolls. Each pack includes five ...

This cute Palm Pals Tiny Turtle soft toy is perfection in the palm of your hand, and is full of beans which makes it super soft and cuddly. Tiny ...

Activo Pop Up Tunnel is a vibrant and fun play accessory designed to keep kids active and engaged through crawling and imaginative movement. Its ...

Introducing the Palm Pals Mars Rocket Ship Soft Toy, the latest addition to Aurora's popular Palm Pals Collection. This adorable blue and red-c...

This cute Palm Pals Chilly Penguin Soft Toy fits into the palm of your hand, full of beans which makes it super soft and cuddly. Palm Pals Chilly...

Palm Pals Meow Kitty soft toy fits perfectly in the palm of the hand, she is full of beans which makes her super soft and squishy. Her fur is dar...

Beanie Boos Noodles is ready to have some fun with you, chasing butterflies in the wind. His curly golden locks are soft and bright, shiny gold...

Belle Strawberry Cow is as sweet as can be, with her pink strawberry spots and a soft, snuggly body made for endless hugs. She’s a delightful ble...

The Letters Train Polar Train Engine in gentle salmon and ice blue is the perfect starting point for your child’s wooden train adventure. Craft...

The Letters Train Polar 'N' is the perfect first step in creating a personalised name train or learning the alphabet through hands-on play. Cra...

Inspired by Roger Hargreaves' beloved Mr. Men collection, stumble into a world of adventure with the Mr. Bump Plush Keyring! Featuring Mr. Bump...

Playtime just got brighter with Pink & Yellow Butter! Kids can stretch, swirl and mould their creations with this soft, cloud-like dough that’s...

Build a charming turtle figure with this air-dry clay kit! Kids can mould, shape, and decorate their turtle, which will harden naturally for displa...

Meet Toby Teacup, the cutest little cup you’ll ever cuddle! This 5-inch Palm Pal is full of personality, with a happy smile and pastel design t...

This cute Palm Pals Summer Cloud soft toy fits into the palm of your hand, full of beans which makes it super soft and cuddly. Summer Cloud's bod...

Say hello to Palm Pals Celene Moon Soft Toy, the newest star in Aurora’s cherished Palm Pals Collection! Featuring a striking grey body with an i...

Say hello to the Palm Pals Penny Mae Spider soft toy, the latest gem in Aurora’s beloved Palm Pals Collection. This charming black spider is ador...

For the Little Shoppers with not-so-little grocery lists, this toy shopping basket provides just the solution! Featuring a colourful mini shopp...

Toddlers can get in on the Sodor Railway action with Thomas & Friends My First push-along toy train engines from Fisher-Price. Designed jus...

The Butterfly Life Cycle Layer Puzzle is a fun educational game for curious children to get to grips with the animal life cycle. Busy hands can...

This set includes four vibrant puzzles featuring popular PAW Patrol characters - Chase, Rubble, Skye, and Marshall. Each puzzle has a different p...

These officially licensed Marvel Avengers toys are perfect for boys and girls who are fans of these heroes! Surprise kids or anyone in your famil...