Baby & Toddler under £10

The Tallon 15-Piece Modelling Clay Set with tools is a fantastic creative kit designed to inspire young imaginations while developing fine motor sk...

Mr. Strong has a deep red body made from soft, plush fabric. Confident, determined expression and strong arms. Muscles subtly represented. Icon...

Little Miss Princess has a soft pink body with a sparkling golden tiara and crown. She is crafted true to the illustrations, bringing her iconic ...

Little Miss Hug has a soft, pastel pink body, velvety texture, open arms, and a sweet smile radiating kindness and affection. She is crafted true t...

Little Miss Chatterbox has a dark pink, huggable body with a playful smile, sparkling eyes, and raised arms capturing her love for chatting. Sh...

Little Miss Sunshine is bursting with joy and ready to snuggle, with signature freckles, bright eyes, and curtain hair. She is crafted true to ...

Get ready to add a burst of strength and charm to your day with the Mr. Strong Soft Plush Keyring! Inspired by Roger Hargreaves' iconic Mr. Men ...

Say hello to the Little Miss Hug Plush Keyring, inspired by Roger Hargreaves' classic Mr. Men collection! Featuring the lovable heart-shaped charac...

Step into a pocket-sized world of elegance with the Little Miss Princess Soft Plush Keyring! Inspired by Roger Hargreaves' Mr. Men collection, this...

Inspired by Roger Hargreaves' beloved Mr. Men collection, the Little Miss Sunshine Plush Key Chain is the perfect way to brighten your day! This su...

Keep the conversation flowing with the delightful Little Miss Chatterbox Plush Keyring, inspired by Roger Hargreaves' beloved Mr. Men collection! T...

Sprinkle a little mischief into your day with the Mr. Tickle Soft Plush Keyring! With his long, twisty arms and cheeky grin, this playful keyring...

Take a little piece of Happyland with you wherever you go with the Mr. Happy Soft Plush Keyring! Bursting with sunny yellow, soft and squishy mat...

Meet Patty the Platypus — a super-soft and delightfully squishy friend from Aurora’s Precious Pals collection! With her pastel plumage, sweet bea...

The Rainbow Designs Ltd Guess How Much I Love You Board Book is a delightful adaptation of the beloved children's classic by Sam McBratney, illus...

Build, create, and imagine with the Plus-Plus BIG Pastel 15-piece Tube! These large, soft pastel-coloured bricks snap together in endless ways,...

Mix sunshine and sweetness with this soft and squishy Play-Doh Cloud in Yellow & Pink! Kids will love feeling the cloud-like dough between thei...

Let imagination soar with the playful mix of Orange & Green Cloud! With its soft, buttery texture and bright colours, kids can create endless s...

The Bing Clip On is a compact, eye catching plush that makes a big impression, designed for grab and go impulse purchases. This mini version of...

This cute Palm Pals Ax Axolotl Soft Toy fits into the palm of your hand, full of beans which makes for a super soft and cuddly soft toy. With a s...

The Halilit Animal Shape Shakers are delightful musical toys designed to introduce infants to the joys of music and rhythm. The collection feat...

The Letters Train Polar 'Y' is the perfect first step in creating a personalised name train or learning the alphabet through hands-on play. Cra...

Take flight into a world of coziness with Snowflake the Snowy Owl! This charming Palm Pal is irresistibly soft, featuring snowy white plush and t...

Meet the snuggliest bear from the icy north! The Palm Pals Snowy Polar Bear is a pocket-sized plush friend with an ultra-soft white coat and a ...

Melissa & Doug Chunky Puzzle features nine easy-grasp, chunky pieces that can stand upright for pretend play. Each piece has a full-colour...

This cute Palm Pals Terra Potted Plant soft toy fits into the palm of your hand, this is full of beans which makes it super soft and cuddly. Terra ...

This cute Palm Pals Bobby Egg Soft Toy is perfection in the palm of your hand, and is full of beans which makes it super soft and cuddly. Bobby E...

Make bath time fun for your little one with Janod's Seafoam Sponge Paddlers! Let them join in on the fun with these playful sponges that'll make ...

Assemble the puzzles and make up lots of stories featuring classic fairy-tale characters. The puzzles feature two large pieces with plenty of tac...