Early Learning Toys

The Frog Life Cycle Layer Puzzle is a fun educational game for curious kids to get to grips with the animal life cycle. Busy little hands can p...

Peppa Pig Whizz-Around is a beautifully detailed and colourful range of track and vehicle based toys, bringing the world of Peppa Pig to life in a ...

Baby grows and learns with 5 ways to play! Comfortable padded playmat grows with baby – from infant learning to reach to a toddler’s ball pit! ...

Capture a wild world of faces and feelings with the Photo Fun Play-Doh starter set! The pretend camera squeezes flat Play-Doh strips to look like...

Toddlers can dive into the exciting world of Super Mario with this Little People My Mario Bowser’s Airship playset from Fisher-Price! Inspired ...

Bing Bus Shape Sorter from the Grow With Me Bing range combines push-along play with a classic shape-sorting activity for early learning and ima...

Rainbow Designs Bing Bedtime Travel House Soft Playset creates a cosy portable bedtime and role-play environment inspired by the much-loved pres...

​High-paw! Laugh & Learn Smart Stages Puppy is a snuggly plush pal who helps introduce your baby to first words and cool concepts like cause...

With this Fruit & Veg Basket even the fussiest of eaters won’t have any trouble playing! Equipped with 21 pieces of (unfortunately, pretend...

Bing Bedtime Tonie brings calming stories and relaxing music to the Toniebox (sold separately) for screen-free wind-down listening. Designed to ...

Bing Bunny Tonie brings Bing, Flop, and friends to the Toniebox (sold separately) for screen-free songs and stories. Toddlers can follow Bing th...

Tonies Sleepy Friends Little Crocky is a calming audio character designed to help babies and toddlers relax at bedtime or naptime. Part of the Slee...

All aboard the imagination express! The Letters Train Polar Train Engine in birch wood and slate blue is a beautifully crafted toy that’s perfect...

The Letters Train Polar 'O' is the perfect first step in creating a personalised name train or learning the alphabet through hands-on play. Cra...

The Letters Train Polar 'I' is the perfect first step in creating a personalised name train or learning the alphabet through hands-on play. Craft...

VTech Toot-Toot Drivers Bluey Family Car & Caravan is an interactive toddler toy designed for pretend play and imaginative camping adventures...

LeapFrog My 1st Phonics: Spin & Learn is an interactive educational toy designed to introduce toddlers to early phonics, letter sounds and wo...

Create calming sensory play with the Glo Pals Coral Sensory Play Jar. Simply fill the jar with tap water, secure the child-proof locking lid, and...

Create a soothing bedtime atmosphere anywhere with the Cloud b Twinkles to Go Octo nightlight. This compact and portable projector fills walls and ...

A superior all metal version of a classic toy that every child should have. Beautifully printed with a traditional Carousel design, when the ha...

Bring Disney and Pixar’s Toy Story adventures to life with the Fisher-Price Little People Andy’s Room playset. Styled like Andy’s iconic playroom...

The Letters Train Polar 'E' is the perfect first step in creating a personalised name train or learning the alphabet through hands-on play. Cra...

Learn colours the fun way with this bright and engaging Bing Rainybow Wheel Spinner game. Inspired by the TV show, this hands-on activity support...

The Ms. Rachel Official Spin Along Learning Wheel is an interactive educational toy designed to support early speech, vocabulary, and toddler d...

The Bio Play Bioplastic Dump Truck is an eco-friendly, sustainable toy designed for toddlers and young children, typically recommended for ages...

The Motor Town My First Garage is a 3-level interactive toy playset designed for children aged 18 months and older, fostering imaginative play ...

Press any of the coloured buttons on the Tubby Phone to call your favourite Teletubby. The Teletubby will then chat, giggle, and sing to you. I...

This cheeky wooden monkey push along is the perfect traditional toy for toddlers, encouraging little ones as they take their first steps. Beautif...

Stack, build, and play with this adorable Kitty Stacker! Featuring three cute cats stacked together with their favourite items, this fun wooden t...

Get tails wagging and imaginations rolling with this adorable wooden Dog Grooming Van! This delightful toy is both a block puzzle and a fun play ...

Rediscover a timeless favourite with the Fisher-Price Classics Music Box Record Player. Originally released in 1971, this charming retro toy lets...

Giddy up for musical riding fun with the Vtech Trotting Tunes Hobby Horse! This interactive hobby horse brings adventures to life with cheerful...

Bring Spidey and his Amazing Friends action into playrooms with the LEGO DUPLO Marvel Dinosaur Spidey-Rex vs. Green Goblin (10463) Super Hero b...

Edushapet Textured Mini Balls are tactile sensory toys designed to engage infants and toddlers in early developmental play. Each ball features ...

Introduce your little one to the joy of music with Halilit Egg Shakers! These swishy, tactile shakers produce a rich, delightful sound while he...

The Fisher-Price Easy Grasp Baby Rattle JHB62 is a colourful first toy designed to support your baby’s early sensory and motor skill developmen...

Alex Bath Fishing in the Tub transforms ordinary bath time into an exciting fishing adventure, designed to delight children and encourage engaging ...

Keep little hands busy with this set of 2 newborn activity toys inspired by classic Fisher-Price toys. The Fisher-Price Corn Popper Rattle take...

The Laugh & Learn Smart Stages Chair from Fisher-Price is your baby's very own spot to get cosy, play and discover. The interactive seat knows ...

The Prop 'n Go Portable Mirror from Fisher-Price helps keep your newborn engaged in developmental play at home or wherever you go! This friendl...

Dust bunnies are no match for your toddler and the Laugh & Learn 2-in-1 Vacuum from Fisher-Price. With cool twirling action, lots of fun so...