Early Learning Toys

What’s inside Spike’s shell? Colourful fabric tissues that are ready for fine motor fun! Children pinch, pull, and stuff their way to new fine moto...

The Letters Train Polar 'R' is the perfect first step in creating a personalised name train or learning the alphabet through hands-on play. Cra...

Bing's Favourite Things Activity Toys, a soft sensory plush designed to promote exploration, engagement, and develop mental growth in little on...

The Halilit Animal Shape Shakers are delightful musical toys designed to introduce infants to the joys of music and rhythm. The collection feat...

The Letters Train Polar 'Y' is the perfect first step in creating a personalised name train or learning the alphabet through hands-on play. Cra...

Toddlers can get in on the Sodor Railway action with Thomas & Friends My First push-along toy train engines from Fisher-Price. Designed jus...

The Butterfly Life Cycle Layer Puzzle is a fun educational game for curious children to get to grips with the animal life cycle. Busy hands can...

This set includes four vibrant puzzles featuring popular PAW Patrol characters - Chase, Rubble, Skye, and Marshall. Each puzzle has a different p...

The Letters Train Polar 'K' is the perfect first step in creating a personalised name train or learning the alphabet through hands-on play. Cra...

The Letters Train Polar 'M' is the perfect first step in creating a personalised name train or learning the alphabet through hands-on play. Cra...

The Letters Train Polar 'V' is the perfect first step in creating a personalised name train or learning the alphabet through hands-on play. Craft...

The Letters Train Polar Train Car in natural birch wood with a salmon and ice blue finish is a charming addition to your child’s wooden train set...

Melissa & Doug Blockables™ are connectable, stackable, and playable! The solid wood connect-and-play building blocks are perfect manipulative...

Introducing the Sophie La Girafe Multi-Textured Rattle, a versatile companion designed to engage and soothe your baby's senses. This multi-text...

Peppa Pig Whizz-Around is a beautifully detailed and colourful range of track and vehicle based toys, bringing the world of Peppa Pig to life i...

Create a calm and magical bedtime routine with the Cloud b Cloudbox Projector Night Light Story Teller. This rechargeable sleep aid combines soot...

Make early number learning more playful with the LEGO DUPLO Number Train – Learn To Count 10954. This colourful 23-piece set combines a buildable...

Enjoy screen-free stories, songs and adventures with the Tonies Toniebox Lite My Story Set. Compact and easy for children to use independently, i...

Protect and personalise a Toniebox Lite with this soft Berry Pink silicone cover. Designed with a playful cat-head shape, it adds extra cushionin...

Protect and personalise a Toniebox Lite with this soft Sunset Red silicone cover. Designed with a playful cat-head shape, it adds extra cushionin...

Protect and personalise a Toniebox Lite with this soft Arctic Blue silicone cover. Designed to add extra cushioning against everyday bumps while ...

Encourage early learning and pretend play with the Fisher-Price Laugh & Learn Light-Up Camera. This musical toy camera features a colourful l...

Bring learning and pretend play together with the Fisher-Price Little People Light-Up Learning Car Garage. Designed for young children, this inte...

Encourage early discovery with the Fisher-Price Light-Up & Roll Frog Baby Toy. Drop the colourful balls into the frog’s head to activate ligh...

Baby can tap out a tune at home or on the go with the Laugh & Learn Puppy’s Piano learning toy from Fisher-Price. This electronic toy piano...

Discover the five senses with Bing and his friends in this fun and interactive first jigsaw board book. Based on the award-winning preschool TV s...

MEGA BLOKS First Builders Freddy Firetruck Building Set gives toddlers a simple rescue-themed building toy for stacking, rolling, and imaginativ...

MEGA BLOKS First Builders Big Building Bag is a 60-piece construction set designed for toddlers and preschoolers. Featuring large, easy-to-handl...

Introducing the 12 piece Winnie the Pooh play mat! With 12 interlocking pieces, set the mat up in the orientation you would like to make the perf...

MEGA BLOKS First Builders Catie Convertible Building Set gives toddlers a colourful vehicle toy for rolling, stacking, and imaginative play. Thi...

Casdon Walls Toy Play Ice Cream Tub brings classic strawberry and caramel ice cream flavours into imaginative role play. Designed for little one...

Casdon Walls Toy Play Ice Cream Tub brings classic vanilla and chocolate ice cream flavours into imaginative role play. Designed for little ones...

MEGA BLOKS Fisher-Price Ricky Race Car Building Set gives toddlers a simple vehicle-building toy for rolling, stacking, and imaginative play. Th...

The Bing & Friends Fold Out Sensory Book from Rainbow Designs is a soft, multi-activity developmental toy inspired by the much-loved presc...

Fisher-Price Sit & Tap Rolligator Baby Toy gives infants and toddlers an alligator-themed activity toy with tapping, rolling, and crawl-and-...

Fisher-Price Sit-To-Stand Jungle Tree is an interactive activity centre designed to grow with babies and toddlers. With 6 balls, music, sounds, ...