Toys under £10

With more ways to fidget and play, Gump Loop is a fun take on the original Gump memory gel stress ball. With a super soft outside and an ultr...

The Hot Wheels Premium Boulevard Alfa Romeo GTV6 3.0 is a meticulously detailed 1:64 scale die-cast model that captures the essence of the icon...

Make bath time a fizzy, colourful adventure with the Baff Bombz 4 Bath Pack by Zimpli Kids! Drop these fun bath bombs into your tub and watch t...

Gelli Baff transforms ordinary bath water into thick, colourful, squishy goo, providing a unique and fun multi-sensory play experience for chil...

Belle Strawberry Cow is as sweet as can be, with her pink strawberry spots and a soft, snuggly body made for endless hugs. She’s a delightful ble...

Turn bath time into a surprise adventure with Zimpli Kids’ Large Miraculous Surprise Baff Bombz! Drop the 100g bath bomb into the tub and watch...

Make bath time a fizzy, colourful adventure with the Baff Bombz 4 Bath Pack by Zimpli Kids! Drop these fun bath bombs into your tub and watch t...

The Littlest Pet Shop Cuddle Plush Pet Dog (Pink) is soft, adorable, and perfect for cuddles. Its pink plush fur is comforting and huggable. The c...

The Littlest Pet Shop Cuddle Plush Pet Rabbit (Pink) is irresistibly soft and huggable. Its pink plush fur and sweet expression make it a perfe...

The Littlest Pet Shop Cuddle Plush Pet Butterfly (Blue) is a soft and whimsical companion. Its bright blue plush and delicate design make it per...

Bring the beauty of the Marwari horse to life with this exquisite hand-painted collectible from the Schleich Horse Club range! With lifelike d...

Meet Flash, the slow-moving but lovable sloth from Zootropolis! This small plush is ultra-soft, cuddly, and perfect for hugs or display. Full o...

Take a little bit of Bluey magic wherever you go with this Bingo soft key clip. Perfectly soft and portable, Bingo is ready to join you on all ...

Meet Palm Pals Cinnamon, the sweetest little reindeer you’ll ever hug! At 5 inches tall, this soft plush friend is perfect for snuggles, bedtim...

Beanie Bouncers are a fresh spin on the classic bouncy ball - a timeless toy reimagined with charm and personality from Ty. These pint-sized 4-inch...

Beanie Bouncers are a fresh spin on the classic bouncy ball - a timeless toy reimagined with charm and personality from Ty. These pint-sized 4-in...

Whether they're a chef in the making or simply enjoy hosting the occasional dinner party, every kitchen (real and imaginary!) should have pans th...

Say hello to Ross the Alien, the out-of-this-world plush that’s come to Earth for hugs! With its bright colours, squishy feel, and curious charm,...

Meet Slomo the Sloth, the chillest little buddy you’ll ever hug! This adorable 5-inch plush from Aurora’s Palm Pals collection fits perfectly i...

Squishmallows offer comfort, support and fun! They can be used as a couch companion, pillow pal, bedtime buddy, travel mate, or as a friend in ...

Meet the spookiest squish around! The Scrunchems Switch & Squeeze Ghost is a super stretchy, ghostly pal that changes shape as you squeeze ...

Dive into watery adventures with Dora Splash Adventure Pack! Dora comes with goggles, a scuba tank, and flippers while Boots sports goggles and...

This frightfully fun set of Teenie NeeDoh features three squishy fidget toys with freaky pumpkin faces, filled with a stretchy, dough-like materi...

Mr. Strong has a deep red body made from soft, plush fabric. Confident, determined expression and strong arms. Muscles subtly represented. Icon...

Little Miss Princess has a soft pink body with a sparkling golden tiara and crown. She is crafted true to the illustrations, bringing her iconic ...

Little Miss Hug has a soft, pastel pink body, velvety texture, open arms, and a sweet smile radiating kindness and affection. She is crafted true t...

Little Miss Chatterbox has a dark pink, huggable body with a playful smile, sparkling eyes, and raised arms capturing her love for chatting. Sh...

Little Miss Sunshine is bursting with joy and ready to snuggle, with signature freckles, bright eyes, and curtain hair. She is crafted true to ...

Get ready to add a burst of strength and charm to your day with the Mr. Strong Soft Plush Keyring! Inspired by Roger Hargreaves' iconic Mr. Men ...

Say hello to the Little Miss Hug Plush Keyring, inspired by Roger Hargreaves' classic Mr. Men collection! Featuring the lovable heart-shaped charac...

Step into a pocket-sized world of elegance with the Little Miss Princess Soft Plush Keyring! Inspired by Roger Hargreaves' Mr. Men collection, this...

Inspired by Roger Hargreaves' beloved Mr. Men collection, the Little Miss Sunshine Plush Key Chain is the perfect way to brighten your day! This su...

Keep the conversation flowing with the delightful Little Miss Chatterbox Plush Keyring, inspired by Roger Hargreaves' beloved Mr. Men collection! T...

Sprinkle a little mischief into your day with the Mr. Tickle Soft Plush Keyring! With his long, twisty arms and cheeky grin, this playful keyring...

Take a little piece of Happyland with you wherever you go with the Mr. Happy Soft Plush Keyring! Bursting with sunny yellow, soft and squishy mat...

The Sensory Sparkles Rainbow Refill pack is a sensory accessory designed to enhance the calming experience of the Jellystone DIY Calm Down Bott...

The Sensory Sparkles Galaxy Refill pack is a sensory accessory designed to enhance the calming experience of the Jellystone DIY Calm Down Bottle....

Beanie Bouncers are a fresh spin on the classic bouncy ball - a timeless toy reimagined with charm and personality from Ty. These pint-sized 4-...

Celebrate every special day with the Sparkle Birthday Cupcake! This adorable plush features shimmering fabric, a smiling face, and a soft, swirly...

Meet Patty the Platypus — a super-soft and delightfully squishy friend from Aurora’s Precious Pals collection! With her pastel plumage, sweet bea...

Bring home the world’s most famous bunny with this adorable Peter Rabbit plush! Styled after Beatrix Potter’s classic illustrations, he’s dress...

Love slime but hate the mess? Gump is for you! Filled with a pliable gel, Gump is the stress ball that always bounces back, keeping your mind cle...

Love slime but hate the mess? Gump is for you! Filled with a pliable gel, Gump is the stress ball that always bounces back, keeping your mind clear...

Love slime but hate the mess? Gump is for you! Filled with a pliable gel, Gump is the stress ball that always bounces back, keeping your mind clear...

Bring futuristic robots to life with the Plus-Plus Mecha Bot 100-piece Tube! With 100 interlocking pieces, kids can design their own Mecha Bots...

Capture the sleek power of Ryosuke Takahashi’s FC RX-7 from Initial D! This 1:24 scale model comes with 282 pieces that recreate the distinctive de...