Booghe Toys is thrilled to share that we have officially joined the Aston Villa Foundation Community Partnership for the 2025–26 season. As a Foundation Community Partner, we are proud to align with an organisation that shares our passion for supporting and uplifting local communities.
This partnership strengthens our ongoing commitment to social responsibility, enabling us to contribute to programmes focused on wellbeing, education, and life-changing opportunities for people across the region. Working alongside the Aston Villa Foundation, we look forward to helping create positive impact and meaningful experiences throughout the year.
Together, we believe we can make a real difference.
At Booghe Toys, we believe in the magic of play.
Toys have the ability to bring joy, spark imagination, and create memories that last a lifetime.
But we also believe that this magic should not be limited to families who can afford it. Every child deserves the chance to play, dream, and experience wonder, no matter their circumstances.
That’s why we are proud supporters of two incredible charities whose missions deeply align with our own.
Acorns Children’s Hospice: Providing specialist palliative care, support, and love to children with life-limiting and life-threatening conditions, while standing beside their families during the most challenging times. Their mission is to help families treasure every moment together, and we are honoured to help bring a little more comfort and joy through the magic of toys and play.
Free@last: Working to improve the lives of disadvantaged children and young people in Birmingham by tackling poverty, creating opportunities, and empowering young people to break cycles of hardship. Their mission is to give every child the chance to reach their full potential, which perfectly reflects our belief that play should be universal, a right, not a privilege.
By working alongside Acorns Children’s Hospice and Free@last, we are helping to ensure that the joy and magic of toys reach all children, not just those with the means to buy them.
At Booghe Toys, our mission is simple: to make the magic of play accessible to every child, everywhere. And together with these amazing charities, we’re taking steps to make that dream a reality.